Today I am going to show you how I took a dead Facebook page from 194 followers to 4859 followers in just few months time and that’s all without spending anything on Facebook paid marketing or Facebook advertising.
There is no doubt in saying that, if you have a small business then creating a Facebook business page is the first thing to do to reach your target audience. May be even before you invent is creating a website.
But the question is :
How to grow your Facebook page when you have no budget or you just stated your business.
This is exactly what I am going to help you with in this post.
This is the status of one of my Facebook Business page on 1-Jan-2017.
And this is the status now.
So these are the following things I did to promote my Facebook page without any Facebook ads.
1- Be Consistent – Post on Facebook page status daily.
No matter how many followers you have on Facebook. Make sure you post something daily.
If you are starting from 0 Followers then you should post 3 times a day. Even once you get followers, make sure to be consistent is posting valuable content almost daily. You will loose followers if you don’t show up.
2- Post from Instagram to Facebook page
If you are on Facebook then do not miss to register yourself on INSTAGRAM. No matter what domain you are form its not a good idea to miss a platform with more than 400 million daily active users.
And now as its owed by Facebook itself so it’s better to link your Facebook page to Instagram profile to do cross promotion of both platforms.
Whenever you post on Instagram make sure you allow Instagram to post it on Facebook page as well. This will not just save your time but your post will perform at least 27% better than when directly posted on Facebook and you will also gain Instagram followers without doing anything extra.
3- Make Facebook videos as much as possible.
Its 2017 and videos are going to take over the world in content marketing. It’s a fact that people prefer to watch videos to gain information as much as possible as compared to text or images.
Even Facebook is trying its level best to promote video content to compete with Youtube.
When I posted a video on my Facebook page it always performed well as compared to any text / link or image post.
Here is the proof:
I made a commitment to myself to post two videos per week and that’s putting my page on fire.
4- Post your videos in Facebook groups.
Facebook groups are the best way to gain followers in the initial stages. Make sure you join the groups in your niche.
Once you gain some reputation in the group, start posting your videos to the group from your Facebook page.
Make sure the video adds value to the group, Again don’t try to be a sales person try to add valuable content in the video.
Best way to share your Facebook page video to a group is to copy the video url from you page and then post it in the group with some catchy description.
Here is how its done:
- Copy the url of the date/time on your Facebook page video post. This will give you the direct video url.
- Now paste the URL in the group status bar with a catchy description.
- Remove the url from the text as Facebook already detected the video as soon as you pasted it in the status bar. # Never post a url in the description, they look ugly in the post.
By posting this way people not just be able to see your video they will also be able to see the “LIKE PAGE” button just below the video and that’s will surely going to get you some good quality followers.
5- Inviting Non-Friends to LIKE your page
Facebook recently added a powerful feature to reach more people to promote your page and inviting them to follow your page. We all know we can invite our friends to LIKE / FOLLOW our Facebook page. But how about if we could invite non-friends to LIKE/FOLLOW our page.
Here is the trick. Once you post a video or anything from your Facebook page in various groups and any other place, you get lot of people hitting LIKE button to like your link / video / photo.
Like the one here.
In this example 19+ people LIKED the link and they are not my friends. Now when I click on this link it will show me the complete list of the people who liked this post and I can also invite them to LIKE/ FOLLOW my Facebook page.
So with this you can also send invitation to non-friends and get more Facebook page followers for free and they all are 100% real people and above that they have already liked your content, so the chances are they will surely LIKE your page as well, once you invite them.
6- Facebook LIVE for best results.
Facebook Live is hottest trend on Facebook and it’s the best way to connect to your audience or your customers.
As mentioned before videos going to take up 90% of the content on the web and LIVE videos are the must to do if you are trying to promote your Facebook page.
If videos are the future of the content marketing then LIVE videos will be the best way to do it.
Your followers want to know about you, your brand and your services and Facebook LIVE helps them get all these uncut and directly from you.
Make sure you schedule your LIVE session and let your followers know in advance. This way they will be in informed and be excited every time about your LIVE sessions.
I can understand you may feel shy to be LIVE on camera but you will get use to it once you start doing it occasionally.
Try to start doing it as soon as possible so that you can learn quickly from your mistakes in the early stages and get comfortable as your Facebook page grows.
The best way to grow a Facebook page is to do it organically. Buying Facebook likes and followers will lead you no where. So how you going to start growing your Facebook brand page?
Are you going to post more videos or posting LIVE sessions on your Facebook page.
Let me know in the comments below.
and if you have learnt something new from this post, then make sure you share it.